If you want to run a food truck or food stall, you have to think carefully about a marketing plan. It is quite simple: how do I attract people to my stall. Make sure you have a good and unique concept. Keep it simple. Offer a good price/quality ratio. Know what audience you're dealing with. Provide extra experience with beach flags. Match the offer to the location.
7 tips for more visitors to your food stall or food truck
The number of food stalls and food trucks is growing steadily. Yet not all entrepreneurs can still make a living from their restaurant on wheels. Besides a good and original product, good and effective promotion is also a key to a better running business. In this article we show you how to turn your food truck or food stall into a successful business.
Make sure you have a good concept
Choosing a good concept is half the job. Choose a tasty and original product that is a valuable addition to the existing offerings. Starting the next hot dog trailer or fries stall is not the ideal way to stand out from the crowd. Make sure your concept is innovative and make sure you have a good marketing plan.
Keep it simple
Your head may be bursting with ideas. Still, the saying ‘less is more' applies very well to running a food truck or food stall. The more products you offer, the more you need to invest in order to equip your mobile restaurant adequately and make it profitable. Besides, the space in a food truck or food stall is limited. As a result, you cannot store ingredients indefinitely. In busy times or at events attended by many people, for example at a large festival, it is also important that you can prepare and serve food quickly and easily. With a large menu and many complicated recipes, this quickly becomes an impossible task. By keeping it simple, you end up getting more out of your mobile restaurant.
Offer a good price
The price of your products obviously also has an influence on the success of the company. The cost price of the goods has two components: the standard and the variable costs. The first category includes expenses such as the rental of the stand or the cost of maintaining your mobile kitchen. Variable costs are the amounts you lose for ingredients, napkins, food trays and drinking cups. By doing market research, you can easily find out what you can charge for your goods. It also tells you whether people are willing to pay extra for fresh and organic products.
Know your audience
Before you proceed to the final decoration of your food truck or food stall, it is important to formulate a marketing strategy and pave the way to the right target group. Where am I going to find the people I want to serve? What do they want to know and what appeals to my target group? And where do the people look for information? If you have the answers to those questions, it will be a lot easier to define your marketing activities.
Create an experience with (double sided) beach flags
Beachflags are ideal promotional materials to dress up your food truck nicely and spread your company's most important message. The flags are easy to take with you and set up, but are also equally easy to store in the evening. What's more, they stand out immediately in the street scene. An attractive and beautifully printed beach flag can give passers-by that final push towards your food truck or food stall.
Branding and printing of beach flags
Beachflags also offer strong branding opportunities that help to create a corporate identity all of its own. You can use beachflags to show your logo, but also for example to show products or ingredients. For example, do you work mainly or exclusively with fresh ingredients? Then enrich the beach flags around your food truck with images of your vegetable garden or high-quality food. The last of these examples will stimulate the senses and is often enough reason for people to come and have a look at your food truck. You can further expand this approach and translate it into the interior of your food truck or food stall. You can also display the company logo on the plates and cups you use.
Match the offer to the location
It is also always good to look at the location or event where you are. Most festivals have a certain image that attracts specific target groups.At an alternative and progressive festival, organic and vegetarian food will most likely do well, while at a pop festival there may be more demand for fries, hamburgers and other fast food. At an alternative and progressive festival, organic and vegetarian food will most likely do well, while at a pop festival there may be more interest in fries, hamburgers and other fast food. Also on business parks, it is wise to look at the profile of the organisations that hold offices there. With beachflags you can quickly and easily change appearance, message and product image. Thanks to their flexibility and low costs, beach flags are excellent promotional material for your food truck or food stand!